Word of mouth, word of mouse, guerilla, buzz, viral – a wide range of colourful terms is increasingly blazing the trail towards the marketeer's to-do list.

But what exactly causes a recommendation? What's the difference between guerilla, buzz and viral? How can this web 2.0 assist in Marketing? And why is an amateur clip on big video platforms not causing the desired word of mouth effects?

Answering these and many other questions is inevitable for successfully marketing a product, service or brand. By dint of longstanding experience and many successful projects, we serve as competent partner throughout all stages of the communication process - whether it's a modular or a complete package.